Shoppers Critique International (SCI) was founded over 40 years ago as a mystery shopping evaluation service focusing on excellent customer service across a multitude of industries and sizes. In 2016, SCI was acquired by Reality Based Group ^TM (RBG), a Texas-based mystery shopping leader. This transaction allowed both companies to grow their respective shopper network – over 280,000 – and client solution portfolio. All Shoppers Critique International clients get access to Reality Based Group’s ^TM suite of products, including GameFilm ^®, Virtual Reality Training & Coaching, SASSIE ^®, and so much more!

Josh Stern, CEO of Reality Based Group

We pair our industry- and size-driven expertise with your goals to create an effective strategy for your business.

We deliver objective, actionable data on a custom online dashboard to identify key areas for improvement.

We help ensure your team improves its CX by coaching to a standard across all employees and location-wide.

We walk you through your sales process, online reviews, and customer journey to better interact on every front.

Shoppers’ Critique International is a charter member of the Mystery Shopping Provider’s Association and currently holds a seat on its board. The MSPA-NA is part of an international trade group which assures clients and shoppers that its members are safe and legitimate companies with which to do business.