The Winners are No Longer a Mystery
(Orlando, FL November 16, 2011) Shoppers’ Critique International, the largest Florida-based customer marketing/intelligence company, and the leading provider of consumer data to the theme park and attractions industry, has announced the 2011 Super Six winners as follows:
New England Region: Six Flags New England Six Flags Entertainment Corporation
Mid-Atlantic Region: Busch Gardens Williamsburg Sea World Parks
Southeast Region: Universal Studios Florida NBC Universal
Midwest Region: Six Flags St. Louis Six Flags Entertainment Corporation
Southwest Region: Disney’s California Adventure Walt Disney Parks and Resorts
Northwest Region: Lagoon Amusement Park Lagoon Corporation
The Six Flags Entertainment Corporation took one third of the honors, with victories in the Midwest (beating out last year’s winner, Holiday World) and in New England, where Six Flags had won in the previous year with The Great Escape. Of the six regions, only Disney’s California Adventure repeated as the top scorer in a respective division by claiming top honors again in the Southwest Region.
The Super Six recognition was created as an output of Shoppers’ Critique International’s annual self-commissioned study of the top 65 theme and amusement park attractions (by turnstile volume) in the United States, Mexico and Canada. The study takes place between May and September and involves multiple on-site observations of each park, including evaluations of the parking lots, front end ticket purchase and gates, attractions, shows, food and beverage, and other facilities. Using a set of objective criteria, the evaluations include measurements of cleanliness, friendliness, efficiency and accuracy, among other variables. The total evaluations are scored and compared within each of the six geographical territories.
The study also incorporates SCI’s Neuro-Economic Evaluations which measure subjective reactions to the evaluator’s experiences. These measurements capture present impressions as an indicator of the likelihood of a guest spinning a positive halo of their experience in the park to their sphere of influence and through social media, as well as the factors which impact the depth of their loyalty to the brand and scaled likelihood of generating future revenue for the company directly and indirectly through that particular guest’s recent experience at the park.
About Shoppers’ Critique International
Shoppers’ Critique International is the largest consumer marketing/intelligence company based in Florida, the customer service capital of the world, and the leading provider of consumer data to the theme park and attractions industry. With a heritage that spans decades and includes long-term relationships with client-partners across a number of industries, Shoppers’ Critique measures the customer experience, delivering the highest quality, most credible information in a timely manner, as well as actionable solutions to maximize customer retention and revenue growth, providing clients with an unparalleled return on investment.