Shoppers’ Critique Hires New Project Manager

Leading Customer Intelligence and Marketing Agency Adds Leslie Allen to Augment Superior Customer Service


(Longwood, FL September 25, 2013) Shoppers’ Critique International, one of America’s largest and oldest customer intelligence agencies, announces the addition of Leslie Allen as a Project Manager as part of the company’s restructuring of its core business operations to provide better consultative services to its vast national and international client base.

We feel like we’ve hit the jackpot in welcoming Leslie Allen to our SCI family, and all the winnings will be accrued to the benefit of our clients, commented Shoppers’ Critique International’s Chief Operating Office, Rich Bradley. Leslie brings the right amount of experience, enthusiasm and creativity to help us construct and deliver an unparalleled level of customer service and value to our clients as we prepare Shoppers’ Critique International for our 43rd year of helping the world’s brands, large and small, to maximize their market research goals as they increase market share and bottom line revenues.

Originally from Georgia, Allen joins Shoppers’ Critique after recent tenures with the YMCA of Central Florida, and with her alma mater at the Georgia Southern University Housing Division, where she had graduated with a Bachelor of Science in Counseling Psychology. Leslie brings to Shoppers’ Critique extensive research experience, including a number of studies considering the effects of customer bias, stereotyping, and marketing stigma. She recently engineered a major three part research study which considered the many effects of image cognition on human response as well as the fluidity of perception regarding the ideals that humans hold most closely. She has experience with all parts of the market research process, from client counseling to form production, to data collection and analysis.

I’m so excited to bring my expertise to the SCI team, said Allen. I am thankful for the opportunity to consult with SCI’s fantastic and reputable client base, as we explore ways to close the gaps between customer and company by employing the latest and best industry measurements, analysis and training.

Allen joins long-time SCI Account Supervisor Cricket Truax as the first Project Managers in the beta rollout of Shoppers’ Critique’s new program to provide high level industry consultative services as part of the b2b relationship that the company enjoys with hundreds of customers from dozens of industries. In the initial rollout, which has commenced in mid-September, Leslie will work closely with the numerous clients in SCI’s Retail and Attractions portfolios.


About Shoppers’ Critique International

Shoppers’ Critique International is one of America’s largest and oldest customer intelligence companies. Based in suburban Orlando, Florida since 1972, the customer service capital of the world, SCI has developed a legacy of providing the nation’s top corporations with reliable and insightful measurement metrics, analysis and assessment and re-directional training across dozens of industries. A charter member of the Mystery Shopping Providers Association, Shoppers’ Critique captures the customer experience for its clients, delivering the highest quality, most credible information in a timely manner, as well as actionable solutions to maximize customer retention and revenue growth, providing an unparalleled return on investment.