MSPA-NA Selects Shoppers’ Critique COO Rich Bradley as Board Treasurer

Bradley Plans On Protecting Independent Contractors

(Longwood, FL November 10, 2012) The Mystery Shopping Provider’s Association North America has announced that Rich Bradley, Chief Operating Officer of suburban Orlando-based Shoppers’ Critique International, one of America’s largest and oldest customer intelligence companies, has been elected to the position of MSPA-NA Board Treasurer for the 2013 fiscal year, effective January 1. Mr. Bradley was elected by a majority vote of the trade association’s nearly 150 member corporations.

“It is a great honor to continue to serve our industry on a national basis, while engineering a tremendous transition and growth curve here over the last several years at Shoppers’ Critique,” commented Bradley. “As our economy and industry evolve, I look forward to tackling the leadership challenges and opportunities that will present themselves at our company and on an industry-wide basis.”

Bradley began serving the MSPA-NA Board in 2011 as a member of the Legislative Committee. He was formally elected to the Board of Directors and appointed Chairman of the MSPA-NA Legislative Committee in January 2012, at a time when the Obama administration was attacking the legal status of independent contractors. He plans to continue to work with the next Legislative Chair to help insure that the rights of independent contractors, the lifeblood of mystery shopping companies, are protected from improper misclassification.

Since March 2010, Bradley has served as COO of Shoppers’ Critique International, leading the company through a transition from a well-respected mystery shopping company into a fully-equipped vendor of varied customer intelligence tools. Today Shoppers’ Critique provides an array of research services, including on-site shops, video shops, phone shops, internet shops, compliance audits, exit interviews, web-receipt surveys, internet surveys, social media monitoring, focus groups and analysis, data review and employee training for hundreds of clients over dozens of industries throughout the nation and the world.

Shoppers’ Critique International became a charter member of the MSPA-NA at its inception in 1998.


About Shoppers’ Critique International

Shoppers’ Critique International is one of America’s largest and oldest customer intelligence companies. Based in suburban Orlando, Florida since 1972, the customer service capital of the world, SCI has developed a legacy of providing the nation’s top corporations with reliable and insightful measurement metrics, analysis and assessment and re-directional training across dozens of industries. A charter member of the Mystery Shopping Providers Association, Shoppers’ Critique captures the customer experience for its clients, delivering the highest quality, most credible information in a timely manner, as well as actionable solutions to maximize customer retention and revenue growth, providing an unparalleled return on investment.